The Strategy Puzzle of Subscription-Based Internet Dating Sites

The Strategy Puzzle of Subscription-Based Internet Dating Sites

Executive Overview

There is no switching straight back from on line dating: Matchmaking and dating that is online turn into a $2.5 billion buck industry, and about 25% of U.S. partners now meet on the net. An important value proposition while most early dating websites operated as simple platforms where users could freely browse and contact members, newer sites have made matchmaking technology. But are the lovelorn better served for this? In a current research, scientists examined the basic conflict of great interest that exists between matchmakers and their consumers: Upon finding a suitable partner, users typically terminate their web site membership, harming the firm’s revenue and income. It is confusing whether profit-maximizing web sites would shoot for the essential matchmaking that is effective, or deprioritize innovation. Continua a leggere